Operating Principle
2–4 min read
Small samples generate extreme results by chance, which regress toward the mean with more data.
Operating Question
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Why It Matters
Small samples generate extreme results by chance, which regress toward the mean with more data.
Supporting Evidence
Tversky and Kahneman, “Belief in the Law of Small Numbers”.
Research Notes
Treat this as a disciplined decision heuristic and account for relevant context and limits.
Practical Actions
Ask for sample size; discount early extremes; wait for persistence before committing.