// FRACTIONAL CMO LEADERSHIP

Senior marketing leadership. Without the full-time overhead.

OutSwarm embeds experienced growth leadership into your company to align strategy, execution, specialists, and accountability around the priorities most likely to move revenue.

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★★★★★

260+ brand engagements • 26+ years operating experience

GROWTH OPERATING ROOM

ACTIVE

Growth has become a part-time job for too many people.

Your team is executing. Your vendors are contributing. But without senior leadership, strategy, prioritization, accountability, and growth decisions keep flowing back to the founder.

Strategy

One roadmap.
One owner.

Execution

Expert specialists.
Fully coordinated.

// WHEN THE ROLE MATTERS

Your paying the "Founder's Tax".

Experience in marketing isn’t the same as experience in owning growth. The best Fractional CMOs have carried revenue responsibility, made budget decisions, built teams, managed agencies, and operated across multiple disciplines. They don’t just advise. They know how growth systems actually work because they’ve owned the outcomes.

The team is busy, but growth is not compounding.

Everyone is working hard, but initiatives are not connected to a shared strategy or clear operating rhythm.

The founder is still the marketing department.

Decisions, approvals, messaging, vendor direction, and prioritization keep flowing back to the founder.

Vendors execute tasks, but no one owns the system.

Paid media, content, CRM, creative, and sales support exist, but coordination and accountability are thin.

Reporting does not answer executive questions.

There are dashboards and updates, but not a clear read on what to keep doing, stop doing, or decide next.

Good ideas stall between meetings.

Priorities are discussed, but ownership, sequencing, and follow-through are not strong enough to create momentum.

You need a leader before you need another hire.

The next smart move is not always a full-time department. Sometimes it is senior leadership that plugs into the team already in place.

// WHAT THE ROLE OWNS

A Fractional CMO is not another advisor. It is the operating layer for growth.

We bring experienced leadership across the places where growth typically fragments: strategy, demand, messaging, execution, people, and measurement.

Growth strategy and executive alignment

Clarify where growth should come from, what must change, which initiatives matter most, and how leadership makes decisions around them.

Demand generation direction

Prioritize campaigns, channels, conversion paths, follow-up, and experimentation so demand becomes less random.

Positioning and messaging

Sharpen how the company explains its value, who it is for, why it is different, and why the market should act now.

Specialist orchestration

Coordinate internal people, vendors, contractors, and OutSwarm specialists so the work moves in one direction.

Accountability, reporting, and momentum

Create the weekly rhythm, scorecards, decisions, and follow-through that keep priorities from becoming another planning document.

Weekly cadence • KPI review • Initiative owners • Next decisions

Christopher Lemos

Experience spans organizations representing 19% of the Fortune 100, 8% of the Fortune 500, and founder-led companies across multiple industries.

The person leading your growth matters.

OutSwarm is led by Christopher Lemos, whose career has been built across agency leadership, customer experience, solutions engineering, and growth strategy. That breadth creates the pattern recognition to see growth constraints others miss, and the experience to know which opportunities are actually worth pursuing.

26+

Years Experience

260+

Client Engagements

9 • 8 • 7

Years Leading • Agency • CX • Technology

Global Brands + SMBs

Enterprise rigor. Founder-led practicality.

Most Fractional CMOs have marketing experience. Few have spent decades connecting strategy, execution, customer experience, technology, and growth.

Most Fractional CMOs
have marketing experience. Few have spent decades connecting strategy, execution, customer experience, technology,
and growth.

Most Fractional CMOs have marketing experience. Few have spent decades connecting strategy, execution, customer experience, technology, and growth.

// HOW WE PLUG IN

A practical cadence for turning strategy into motion.

The work starts by locating the growth bottleneck, then building the operating rhythm around the initiatives that matter most.

DIAGNOSE

Find the real constraint.

We audit strategy, funnel, positioning, team rhythm, vendors, reporting, and current initiatives to identify what is actually limiting growth.

INSTALL

Set the operating rhythm.

We create the priorities, weekly cadence, initiative ownership, decision flow, scorecard, and specialist coordination needed to move work forward.

LEAD

Drive the work through decisions.

We keep the team focused, unblock execution, adjust priorities with real information, and make sure momentum does not fade after planning.

“Chris brought far more than marketing expertise to the table. He became a trusted advisor who helped us think through growth opportunities, partnerships, positioning, content strategy, client acquisition, and long-term business decisions. His impact was felt across nearly every area of the business.”
Elizabeth Wheeler
Founder & CEO, Launch Physical Therapy
“Most agencies focus on campaigns. They focused on helping the business grow. From marketing performance and customer acquisition to team development, strategic planning, and growth initiatives, they consistently helped us make better decisions and move faster. That’s why they’ve remained a trusted partner across multiple companies.”
Joe Tunney
President & CEO, American Design & Build + American Sentry Solar
“Over the years, Chris became far more than a marketing advisor. He was a trusted sounding board across growth strategy, operations, talent, product development, competitive positioning, and leadership decisions. His ability to connect dots across the business and identify opportunities before they become obvious created value well beyond marketing.”
Bill Schafer
CEO, Enzi Motors | Former CEO, Kentegra Biotechnology

“Chris brought far more than marketing expertise to the table. He became a trusted advisor who helped us think through growth opportunities, partnerships, positioning, content strategy, client acquisition, and long-term business decisions. His impact was felt across nearly every area of the business.”
Elizabeth Wheeler
Founder & CEO, Launch Physical Therapy
“Most agencies focus on campaigns. They focused on helping the business grow. From marketing performance and customer acquisition to team development, strategic planning, and growth initiatives, they consistently helped us make better decisions and move faster. That’s why they’ve remained a trusted partner across multiple companies.”
Joe Tunney
CEO, American Sentry Solar & American Design & Build
“Over the years, Chris became far more than a marketing advisor. He was a trusted sounding board across growth strategy, operations, talent, product development, competitive positioning, and leadership decisions. His ability to connect dots across the business and identify opportunities before they become obvious created value well beyond marketing.”
Bill Schafter
CEO, Enzi Motors | Former CEO, Kentegra Biotechnology

// WHAT CHANGES

The business stops reacting to marketing. It starts operating growth.

BEFORE

Growth depends on founder force.

• Priorities change by urgency
• Vendors wait for direction
• Reporting explains the past
• Campaigns launch without a system
• The founder becomes the connective tissue

AFTER

Growth has a leader, a rhythm, and a scorecard.

• Priorities are sequenced
• Teams know what matters
• Vendors move inside one plan
• Reporting drives decisions
• The founder gets leverage instead of more tasks