Operating Principle
2–4 min read
An initial number—even arbitrary—shifts later judgments toward it.
Operating Question
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Why It Matters
An initial number—even arbitrary—shifts later judgments toward it.
Supporting Evidence
Tversky and Kahneman on anchoring; Dan Ariely, “Predictably Irrational”.
Research Notes
Treat this as a disciplined decision heuristic and account for relevant context and limits.
Practical Actions
State the first credible number; name an opponent’s anchor; prepare your own anchor.