Operating Principle

2–4 min read

Zero Marginal Cost for Drafts Changes What’s Worth Doing

Zero Marginal Cost for Drafts Changes What’s Worth Doing

Zero Marginal Cost for Drafts Changes What’s Worth Doing

Cheap first drafts make formerly uneconomical experiments worth attempting.

Cheap first drafts make formerly uneconomical experiments worth attempting.

Cheap first drafts make formerly uneconomical experiments worth attempting.

AI changes the project set worth trying, not just work speed.

AI changes the project set worth trying, not just work speed.

AI changes the project set worth trying, not just work speed.

AI changes the project set worth trying, not just work speed.

Explore marketing analytics and attribution →

Operating Question

What task, workflow, or oversight condition determines whether AI is useful here?

What task, workflow, or oversight condition determines whether AI is useful here?

What task, workflow, or oversight condition determines whether AI is useful here?

Why It Matters

AI changes the project set worth trying, not just work speed.

Supporting Evidence

Economic analysis of marginal-cost shifts.

Research Notes

Re-test assumptions as models, stakes, workflows, and oversight arrangements change.

Practical Actions

Revisit cost-rejected ideas; separate new work from faster old work; lower experiment thresholds.