Operating Principle
2–4 min read
Senders overestimate how accurately their intended tone comes across.
Operating Question
Why It Matters
Senders overestimate how accurately their intended tone comes across.
Supporting Evidence
Justin Kruger, Nicholas Epley, and colleagues.
Research Notes
Match communication form to audience knowledge, stakes, organizational norms, and the need for precision.
Practical Actions
Add tone context; move sensitive messages to richer channels; do not assume tone is obvious.
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