Operating Principle
2–4 min read
Rumelt describes strategy’s leverage as concentrating strength against a single pivotal objective. Organizations divide attention and budget across goals to satisfy stakeholders, ensuring no objective receives enough force to break through.
Operating Question
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Why It Matters
Advantage comes from concentrating effort on a pivotal objective.
Supporting Evidence
Richard Rumelt, “Good Strategy Bad Strategy”.
Research Notes
Treat as an operating heuristic and assess the applicable context, limits, and counterarguments.
Practical Actions
Overfund one objective; cut another priority to pay for it; communicate the trade-off openly.