Operating Principle

2–4 min read

Retention Is the Foundation Growth Compounds On

Retention Is the Foundation Growth Compounds On

Retention Is the Foundation Growth Compounds On

Acquisition through weak retention leaks instead of compounding.

Acquisition through weak retention leaks instead of compounding.

Acquisition through weak retention leaks instead of compounding.

Fixing retention lets later acquisition accumulate on a stable base.

Fixing retention lets later acquisition accumulate on a stable base.

Fixing retention lets later acquisition accumulate on a stable base.

Fixing retention lets later acquisition accumulate on a stable base.

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Operating Question

What growth mechanism, constraint, or compounding dynamic should be examined?

What growth mechanism, constraint, or compounding dynamic should be examined?

What growth mechanism, constraint, or compounding dynamic should be examined?

Why It Matters

Fixing retention lets later acquisition accumulate on a stable base.

Supporting Evidence

Subscription unit-economics research on net versus gross growth.

Research Notes

Validate the specific mechanism in your business before treating this as a general rule.

Practical Actions

Track net growth; fix retention leaks; compare acquisition with churn.

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