Operating Principle
2–4 min read
Stories provide causal structure that reinforces individual details.
Operating Question
Why It Matters
Stories provide causal structure that reinforces individual details.
Supporting Evidence
Jerome Bruner; Chip Heath and Dan Heath.
Research Notes
Match communication form to audience knowledge, stakes, organizational norms, and the need for precision.
Practical Actions
Use character and stakes; avoid fact lists alone; test narrative retention.
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