Operating Principle

2–4 min read

Marketing Can’t Resolve a Confused Strategy

Marketing Can’t Resolve a Confused Strategy

Marketing Can’t Resolve a Confused Strategy

Marketing can amplify a decision, but it cannot make a confused strategy coherent.

Marketing can amplify a decision, but it cannot make a confused strategy coherent.

Marketing can amplify a decision, but it cannot make a confused strategy coherent.

Diffuse strategic choices reliably produce diffuse marketing.

Diffuse strategic choices reliably produce diffuse marketing.

Diffuse strategic choices reliably produce diffuse marketing.

Diffuse strategic choices reliably produce diffuse marketing.

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Operating Question

What customer memory, comparison, or demand dynamic should change the marketing approach?

What customer memory, comparison, or demand dynamic should change the marketing approach?

What customer memory, comparison, or demand dynamic should change the marketing approach?

Why It Matters

Diffuse strategic choices reliably produce diffuse marketing.

Supporting Evidence

Richard Rumelt; Michael Porter.

Research Notes

Apply with category context, audience attention, and the limits of available evidence in mind.

Practical Actions

Audit trade-offs; diagnose strategy before re-briefing; fix direction first.

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