Operating Principle
2–4 min read
Early innovation loses resource contests when judged against mature business standards.
Operating Question
Why It Matters
Early innovation loses resource contests when judged against mature business standards.
Supporting Evidence
Clayton Christensen and Joseph Bower; Vijay Govindarajan.
Research Notes
Match the innovation approach to uncertainty, capital intensity, and the stage of commercialization.
Practical Actions
Use stage metrics; protect separate funding; audit allocation design.
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