Operating Principle

2–4 min read

Growth Loops Compound, Funnels Don’t

Growth Loops Compound, Funnels Don’t

Growth Loops Compound, Funnels Don’t

Funnels reset; loops feed their output back in as new input.

Funnels reset; loops feed their output back in as new input.

Funnels reset; loops feed their output back in as new input.

Loops can compound because each cycle supplies the next cycle’s inputs.

Loops can compound because each cycle supplies the next cycle’s inputs.

Loops can compound because each cycle supplies the next cycle’s inputs.

Loops can compound because each cycle supplies the next cycle’s inputs.

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Operating Question

What growth mechanism, constraint, or compounding dynamic should be examined?

What growth mechanism, constraint, or compounding dynamic should be examined?

What growth mechanism, constraint, or compounding dynamic should be examined?

Why It Matters

Loops can compound because each cycle supplies the next cycle’s inputs.

Supporting Evidence

Brian Balfour and Reforge growth-loops framework.

Research Notes

Validate the specific mechanism in your business before treating this as a general rule.

Practical Actions

Map funnel versus loop; find feedback points; strengthen existing loops.

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