Operating Principle

2–4 min read

Expertise Makes You Worse at Explaining What You Sell

Expertise Makes You Worse at Explaining What You Sell

Expertise Makes You Worse at Explaining What You Sell

The person who knows a product best is often worst-positioned to explain it to newcomers.

The person who knows a product best is often worst-positioned to explain it to newcomers.

The person who knows a product best is often worst-positioned to explain it to newcomers.

The curse of knowledge makes experts overestimate shared context.

The curse of knowledge makes experts overestimate shared context.

The curse of knowledge makes experts overestimate shared context.

The curse of knowledge makes experts overestimate shared context.

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Operating Question

What audience context, framing, medium, or feedback behavior determines whether this message will land?

What audience context, framing, medium, or feedback behavior determines whether this message will land?

What audience context, framing, medium, or feedback behavior determines whether this message will land?

Why It Matters

The curse of knowledge makes experts overestimate shared context.

Supporting Evidence

Elizabeth Newton; Chip Heath and Dan Heath, “Made to Stick”.

Research Notes

Match communication form to audience knowledge, stakes, organizational norms, and the need for precision.

Practical Actions

Test outsiders; treat confusion as signal; ask for a plain-language explanation back.