Operating Principle
2–4 min read
Present bias makes immediate benefits disproportionately valuable.
Operating Question
Why It Matters
Present bias makes immediate benefits disproportionately valuable.
Supporting Evidence
David Laibson on hyperbolic discounting; George Ainslie.
Research Notes
Apply with context: customer situation, severity, and evidence quality shape the effect.
Practical Actions
Front-load an immediate benefit; reduce delay; expect headwinds for commitment offers.
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