Construction and real estate development team reviewing an active project site

REAL ESTATE + CONSTRUCTION GROWTH

Great projects do not market themselves.

Great projects do not market themselves.

Great projects do not market themselves.

OutSwarm helps developers, builders and construction firms win attention, confidence and demand. Senior strategy and specialist execution across positioning, pursuits, websites, content, visualization, campaigns, CRM and analytics, led by one accountable partner.

OutSwarm helps developers, builders and construction firms win attention, confidence and demand. Senior strategy and specialist execution across positioning, pursuits, websites, content, visualization, campaigns, CRM and analytics, led by one accountable partner.

OutSwarm helps developers, builders and construction firms win attention, confidence and demand. Senior strategy and specialist execution across positioning, pursuits, websites, content, visualization, campaigns, CRM and analytics, led by one accountable partner.

BUILT ENVIRONMENTS WE HELP GROW

COMMERCIAL · RESIDENTIAL · MIXED USE · HOSPITALITY · INSTITUTIONAL · CONSTRUCTION

One useful email a month. Zero daily ‘quick updates.’ Your inbox has suffered enough.
// WHAT WE CAN HANDLE
Make the difference obvious.
Positioning, offers, messaging and proof that help the right buyers understand why you are the stronger choice.
You do not have to diagnose the need or coordinate the specialists. That is our job.

// WHERE GOOD PROJECTS GET LOST

Great work can still lose the decision.

Great work can still lose the decision.

Great work can still lose the decision.

We sharpen how the market sees the opportunity, why your team should win it and what gives decision-makers confidence to move.

We sharpen how the market sees the opportunity, why your team should win it and what gives decision-makers confidence to move.

FOLLOW THE DEAL

SWIPE TO EXPLORE CASE STUDIES

Hands of a caregiver offering reassurance to an older adult
Hands of a caregiver offering reassurance to an older adult

MULTIPLE DECISION-MAKERS

MULTIPLE DECISION-MAKERS

Owners, investors, tenants, buyers, brokers, partners and communities judge the same opportunity differently. Your story has to hold together for all of them.

A caregiver and older adult sharing a warm conversation at home

EARLY INFLUENCE

EARLY INFLUENCE

Preference forms before the RFP, leasing launch or sales push. If the market meets your value too late, you are already competing on familiarity, price or relationships.

A home care professional accompanying an older adult

THE EXPERIENCE SELLS

THE EXPERIENCE SELLS

Premium positioning collapses when the deck, website, proposal, sales center or project tour feels generic. Every touchpoint has to carry the same level of conviction.

Hands of a caregiver offering reassurance to an older adult

MULTIPLE DECISION-MAKERS

Owners, investors, tenants, buyers, brokers, partners and communities judge the same opportunity differently. Your story has to hold together for all of them.

A caregiver and older adult sharing a warm conversation at home

EARLY INFLUENCE

Preference forms before the RFP, leasing launch or sales push. If the market meets your value too late, you are already competing on familiarity, price or relationships.

A home care professional accompanying an older adult

THE EXPERIENCE SELLS

Premium positioning collapses when the deck, website, proposal, sales center or project tour feels generic. Every touchpoint has to carry the same level of conviction.

// MARKETING CHANGES WITH THE PROJECT

Marketing changes as the project advances.

Marketing changes as the project advances.

The story, audience and proof required to secure capital are not the same ones that drive leasing or stabilize an asset. We help teams make the right marketing move for the moment.

MARKET ENTRY

Name the opportunity, audience and reason the market should care.

ENTITLEMENTS

Build understanding and confidence with stakeholders and communities.

CAPITAL

Turn the vision, market case and execution plan into a credible investment story.

PRELEASING

Create demand while the future still requires imagination.

LAUNCH

Coordinate campaigns, sales tools, experience and follow-up around action.

STABILIZATION

Strengthen reputation, retention, referrals and the story behind the next asset.

// WHERE WE FIT

Different businesses. Different commercial pressure.

Different businesses. Different commercial pressure.

We do not force developers, contractors, designers and property teams into the same playbook.

DEVELOPERS

Position projects for capital, stakeholder confidence, preleasing, launch and sales.

EARN THE BACKING.

CONSTRUCTION

Clarify your advantage across pursuits, project proof, business development and recruiting.

WIN THE PURSUIT.

A/E FIRMS

Turn expertise, credentials, case studies and thought leadership into shortlist preference.

EARN PREFERENCE.

PROPERTY TEAMS

Build tenant demand, placemaking, activation, retention and reputation.

MAKE THE PLACE MATTER.

The proposal is rarely where the pursuit begins.

Positioning, account intelligence, project proof, interview preparation, digital credibility and follow-up shape the shortlist long before the formal submission.

BE KNOWN BEFORE THE PURSUIT.

BE KNOWN BEFORE THE PURSUIT.

// FROM BUSINESS MOVE TO BUILT WORK

Start with the outcome. Build what earns it.

Start with the outcome. Build what earns it.

You do not need to diagnose the channel, hire every specialist or coordinate five vendors. Bring us the commercial move. We will shape the work around it.

WIN MORE PURSUITS

WIN MORE PURSUITS

Positioning, account strategy, proposals, presentations, project proof and interview preparation.

LAUNCH A DEVELOPMENT

LAUNCH A DEVELOPMENT

Naming, brand, website, visualization, campaigns, sales environments, leasing tools and nurture.

BUILD REPUTATION + PR

Executive interviews, transformation stories, photography, video, PR development, project launches, recruiting and sales content.

CREATE DEMAND

CREATE DEMAND

SEO, AEO, GEO, paid search, social campaigns, landing pages, CRM and lead nurture.

BUILD THE GROWTH FUNCTION

BUILD THE GROWTH FUNCTION

Market research, strategy, analytics, dashboards, specialist teams and senior marketing leadership.

// RECENT CLIENT WORK

Work built where trust decides the sale.

Work built where trust decides the sale.

Two recent engagements in categories where reputation, proof, education and disciplined follow-up shape the commercial result.

American Design and Build project production team creating campaign content at a completed home

DESIGN + BUILD

American Design and Build

We connected local visibility, project proof and offer clarity to create a stronger path from interest to consultation.

POSITIONING · PROOF · CONVERSION

American Sentry Solar field campaign at a solar equipped home

SOLAR + HOME ENERGY

American Sentry Solar

We connected category education, financing clarity and disciplined follow-up to make a considered purchase easier to act on.

EDUCATION · DEMAND · FOLLOW-UP

SELECTED RECENT CLIENT WORK. PROJECT DETAILS AVAILABLE IN CONVERSATION.

// BEFORE YOU ADD ANOTHER TACTIC

Marketing cannot fix a weak commercial story.

Marketing cannot fix a weak commercial story.

Marketing cannot fix a weak commercial story.

More spend only helps when the market understands the opportunity, believes the proof and knows why your team should win. We find where momentum is being lost before you fund more activity.

More spend only helps when the market understands the opportunity, believes the proof and knows why your team should win. We find where momentum is being lost before you fund more activity.

Find the weak point

Separate a visibility problem from a positioning, pursuit, proof, conversion, leasing or sales problem.

Connect the story

Align leadership, business development, marketing, leasing, sales and project teams around one credible commercial story.

Back what moves deals

Build the next move around qualified pursuits, investor interest, tenant demand, buyer action, shortlist wins and revenue.

Experienced strategists, a senior living executive and an older adult advisor developing a growth campaign together

// BUILD FROM THE REAL DECISION

Your market needs more than an internal point of view.

Your market needs more than an internal point of view.

Your market needs more than an internal point of view.

Clients, tenants, buyers, brokers, project teams and communities each see where confidence is earned or lost. We turn those firsthand signals into sharper positioning, useful content and campaigns grounded in real decisions.

Clients, tenants, buyers, brokers, project teams and communities each see where confidence is earned or lost. We turn those firsthand signals into sharper positioning, useful content and campaigns grounded in real decisions.

Clients, tenants, buyers, brokers, project teams and communities each see where confidence is earned or lost. We turn those firsthand signals into sharper positioning, useful content and campaigns grounded in real decisions.

The market gives us context. Your people reveal what wins.

The market gives us context. Your people reveal what wins.

// THE SYSTEM THE MARKET EXPERIENCES

Every milestone either builds belief or loses momentum.

Every milestone either builds belief or loses momentum.

Every milestone either builds belief or loses momentum.

We connect positioning, visibility, proof, pursuit, presentation and follow-through so the value is clear at every stage of the decision.

We connect positioning, visibility, proof, pursuit, presentation and follow-through so the value is clear at every stage of the decision.

Own the right searches.

SEO, AEO and GEO built around the markets, project types, services and commercial questions buyers and partners actually search.

Make expertise visible.

Positioning, case studies, project stories, credentials and digital experiences that show why your team is qualified before the first conversation.

Create qualified demand.

Search, paid media and account-based campaigns built around geography, asset class, project stage and commercial intent.

Turn attention into action.

Landing paths, CRM, nurture, sales tools and follow-up that make the next decision clear and keep serious opportunities moving.

Sell the future clearly.

Use visualization, film, interactive content and sales experiences to make places and possibilities tangible before they exist.

Know what creates value.

Measurement tied to qualified opportunities, pursuit stages, leasing velocity, buyer action, pipeline quality and revenue.

DISCOVERY NOW MOVES ACROSS SEARCH + ANSWER ENGINES

We build consistent, useful evidence that helps buyers, partners and decision-makers understand what you build, where you operate, why your team is credible and what they should do next.

PLATFORM MARKS IDENTIFY DISCOVERY ENVIRONMENTS. NO AFFILIATION IMPLIED.

MORE ACTIVITY IS NOT THE GOAL. MORE RIGHT-FIT OPPORTUNITIES MOVING FORWARD IS.

MORE ACTIVITY IS NOT THE GOAL. MORE RIGHT-FIT OPPORTUNITIES MOVING FORWARD IS.

// PR + CONTENT PRODUCTION

The proof is already happening. Capture it.

The proof is already happening. Capture it.

The proof is already happening. Capture it.

Your best stories are usually trapped on job sites, in project files and inside the heads of the people doing the work. We plan the story, lead the interviews and capture projects, transformations and expertise with professional cameras, lighting and sound. Then we turn that material into PR, case studies, video, social, recruiting and sales content.

Your best stories are usually trapped on job sites, in project files and inside the heads of the people doing the work. We plan the story, lead the interviews and capture projects, transformations and expertise with professional cameras, lighting and sound. Then we turn that material into PR, case studies, video, social, recruiting and sales content.

Your best stories are usually trapped on job sites, in project files and inside the heads of the people doing the work. We plan the story, lead the interviews and capture projects, transformations and expertise with professional cameras, lighting and sound. Then we turn that material into PR, case studies, video, social, recruiting and sales content.

Experienced crews. Tight plans. Done right the first time.

Experienced crews. Tight plans. Done right the first time.

Experienced crews. Tight plans. Done right the first time.

Professional production crew filming an interview for a construction and real estate public relations campaign

// FROM FIRST IMPRESSION TO SIGNED DEAL

Connect positioning, pursuit, launch and demand.

Connect positioning, pursuit, launch and demand.

Connect positioning, pursuit, launch and demand.

Market intelligence, positioning, pursuit, visibility, presentation, sales enablement and experience are one connected system. We help leadership see it clearly and improve it deliberately.

Market intelligence, positioning, pursuit, visibility, presentation, sales enablement and experience are one connected system. We help leadership see it clearly and improve it deliberately.

Market intelligence, positioning, pursuit, visibility, presentation, sales enablement and experience are one connected system. We help leadership see it clearly and improve it deliberately.

ONE

ONE

senior partner accountable for connecting strategy, demand, conversion and experience.

senior partner accountable for connecting strategy, demand, conversion and experience.

No channel tunnel vision. No junior handoff. No tactic sold before the diagnosis.

Leadership

OutSwarm

OutSwarm

growth operating layer

Marketing

Sales + Intake

Buyer + Tenant Experience

CRM + Analytics

Brokers + Partners

Specialists

Your team knows the market and the work. We connect the commercial decisions, capabilities and execution around growth.

The Right Capability at the Right Moment

Use the people and partners who already create value. Add senior judgment and specialist execution only where it changes the outcome.

Christopher Lemos, founder and growth operator
Christopher Lemos, founder and growth operator

Christopher Lemos

Founder, OutSwarm

View LinkedIn Profile →

// SENIOR JUDGMENT, DIRECTLY

The person shaping the strategy stays accountable to the work.

The person shaping the strategy stays accountable to the work.

I’m Christopher Lemos, founder of OutSwarm. For more than 26 years, I’ve helped organizations connect strategy, customer experience, technology, creative and execution. For real estate and construction, that means looking beyond campaigns to how projects earn attention, confidence, preference and commercial momentum.

26+ Years

Leading growth across complex customer journeys.

260+ Engagements

Across brand, demand, digital and customer experience.

Senior Specialists

The right operators assembled around the growth priority.

Let’s talk about what you’re building.

Let’s talk about what you’re building.

Let’s talk about what you’re building.

Share your goals, priorities and budget. Our senior team will help you find the smartest place to start.

Share your goals, priorities and budget. Our senior team will help you find the smartest place to start.

Let’s Talk

Bethesda-based. Senior team. No sales pitch.

Bethesda-based. Senior team. No sales pitch.

// HOW WE CAN HELP

The right experts. Focused on the move that matters now.

The right experts. Focused on the move that matters now.

The right experts. Focused on the move that matters now.

OutSwarm brings senior specialists across strategy, positioning, pursuits, content, visualization, web, search, paid media, CRM and analytics. More important, we help decide what deserves the next dollar. We weigh the commercial goal, project stage, budget, team and evidence, then focus the right experts on the work most likely to create movement.

OutSwarm brings senior specialists across strategy, positioning, pursuits, content, visualization, web, search, paid media, CRM and analytics. More important, we help decide what deserves the next dollar. We weigh the commercial goal, project stage, budget, team and evidence, then focus the right experts on the work most likely to create movement.

01

DIAGNOSE

Find where growth is being lost.

We examine market, offer, message, visibility, conversion, sales handoffs and experience to separate the visible symptom from the real source of lost growth.

USEFUL WHEN YOU NEED

• Market and asset priorities
• Pursuit and pipeline review
• Positioning diagnosis
• Clear next investment

01

DIAGNOSE

Find where growth is being lost.

We examine market, offer, message, visibility, conversion, sales handoffs and experience to separate the visible symptom from the real source of lost growth.

USEFUL WHEN YOU NEED

• Market and asset priorities
• Pursuit and pipeline review
• Positioning diagnosis
• Clear next investment

02

BUILD

Fix the highest-value part of the journey.

We assemble the specialists required to improve positioning, search visibility, content, paid demand, conversion, nurture, referral growth or customer experience.

USEFUL WHEN YOU NEED

• SEO, AEO and GEO
• Websites and conversion
• Campaigns and content
• Visualization and sales tools

02

BUILD

Fix the highest-value part of the journey.

We assemble the specialists required to improve positioning, search visibility, content, paid demand, conversion, nurture, referral growth or customer experience.

USEFUL WHEN YOU NEED

• SEO, AEO and GEO
• Websites and conversion
• Campaigns and content
• Visualization and sales tools

03

LEAD + RUN

Build a stronger growth function without hiring it all.

We provide senior marketing leadership, coordinate internal teams and existing partners, fill capability gaps and stay accountable to commercial progress.

USEFUL WHEN YOU NEED

• Ongoing growth leadership
• Multi-location coordination
• Team and agency alignment
• Measurement and optimization

03

LEAD + RUN

Build a stronger growth function without hiring it all.

We provide senior marketing leadership, coordinate internal teams and existing partners, fill capability gaps and stay accountable to commercial progress.

USEFUL WHEN YOU NEED

• Ongoing growth leadership
• Multi-location coordination
• Team and agency alignment
• Measurement and optimization

// A FRIENDLY FIRST CONVERSATION

// A FRIENDLY FIRST CONVERSATION

Tell us what you’re building. We’ll help you see what matters next.

Tell us what you’re building. We’ll help you see what matters next.

Tell us what you’re building. We’ll help you see what matters next.

Give our Maryland based senior team 20 minutes. Tell us what you’re trying to accomplish, and we’ll share what we think deserves attention. No sales pitch or pressure.

Give our Maryland based senior team 20 minutes. Tell us what you’re trying to accomplish, and we’ll share what we think deserves attention. No sales pitch or pressure.

1

Tell us the goal

Share what you are building, what you want to grow and what success would look like.

2

Talk it through

We’ll ask a few practical questions about your market, team, customers, timeline and budget.

3

Leave with clarity

If we can help, we’ll explain where we would start. If we are not the right fit, we’ll tell you that too.

LET’S TALK FOR 20 MINUTES

LET’S TALK FOR 20 MINUTES

// QUESTIONS LEADERS SHOULD ASK

Before you fund the next project campaign.

Before you fund the next project campaign.

Before you fund the next project campaign.

The strongest real estate and construction growth strategy starts with the questions that reveal where confidence, preference and deal momentum are being lost.

The strongest real estate and construction growth strategy starts with the questions that reveal where confidence, preference and deal momentum are being lost.

The strongest real estate and construction growth strategy starts with the questions that reveal where confidence, preference and deal momentum are being lost.

What makes real estate and construction marketing different?

The decision is high-stakes, multi-party and often made before the final presentation. Strong marketing has to build belief across owners, investors, tenants, buyers, brokers, partners and communities while giving sales and business development teams useful proof.

How do we create more opportunities without simply buying more leads?

Start by separating a demand problem from a positioning, proof, pursuit or follow-up problem. If qualified opportunities already exist, improving the commercial story and sales path may create more movement faster than adding traffic.

How should real estate and construction firms approach SEO, AEO and GEO?

Build clear authority around markets, asset classes, project types, locations, expertise and proof. Search engines and AI systems need consistent entity information, useful answers, credible project evidence and a site that makes the firm easy to understand and recommend.

Which numbers should leadership watch?

Track qualified opportunities, pursuit stages, shortlist rate, sales velocity, leasing or buyer action, source quality, cost of acquisition and revenue. Channel metrics matter only when they explain movement in those commercial outcomes.

Can OutSwarm work with our internal team or current agencies?

Yes. We keep the resources that are creating value, clarify the priority, close capability gaps and provide one senior point of accountability across the work.

Want a sharper next move?

Start with your business email. We’ll ask for your name next, then send practical ideas shaped by what we’re seeing across your market. No spam. No pressure.

No spam. No inbox pile-on. No selling your data. Just one genuinely useful email a month.

Senior Commercial Perspective

Speak directly with a senior marketing expert in Bethesda, not a sales rep.

No Predetermined Package

We listen first, then recommend the priorities that make sense for your goals and budget.

Built Around the Growth Priority

Bring in focused strategy, specialist execution or an accountable growth partner based on what the business actually needs.