A private growth briefing. Not an audit. Not a pitch deck.

// Prepared exclusively for {{Company Name}}

Prepared exclusively for {{Company Name}}

Your marketing
isn’t broken.
It’s fragmented.

Most companies look at competitors for answers. We look for patterns competitors haven’t discovered yet. This briefing explores where {{Company Name}} may be able to create that advantage.

Book a Growth Conversation

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// Our GIFT RATIONALE

We didn’t send ordinary honey.

We chose Sourwood because it represents something we believe One of North America’s most prized honeys, Sourwood can only be produced when the right conditions come together during a remarkably short bloom. Its value isn’t created overnight—it’s the result of thousands of small contributions that compound into something rare. We believe exceptional businesses grow the same way.

Executive Briefing

The shifts that matter now.

Demand is there. The question is whether your growth system matches how the market now decides, stays, and trusts.

Insight 01

Performance is the new promise.

So what: lead with outcomes customers can feel and measure. Why: buyers are comparing proof, progress, and identity before they compare offers.

Insight 02

Retention now creates the valuation.

So what: retention is now a growth strategy. Why: community, accountability, and repeatable journeys compound faster than one-off campaigns.

Insight 03

Education is replacing interruption.

So what: trust is earned before the sales call. Why: high-intent buyers research first, then choose the brand that teaches most clearly.

Cross-Industry Perspective

The executive takeaway

Borrow the operating habits of subscription, hospitality, SaaS, and healthcare: tighter onboarding, clearer journeys, recurring value, and more personalized follow-through.

That is where separation forms—not in louder marketing, but in the customer experience competitors cannot copy from the outside.

Executive Briefing

The shifts that matter now.

Demand is there. The question is whether your growth system matches how the market now decides, stays, and trusts.

Insight 01

Performance is the new promise.

So what: lead with outcomes customers can feel and measure. Why: buyers are comparing proof, progress, and identity before they compare offers.

Insight 02

Retention now creates the valuation.

So what: retention is now a growth strategy. Why: community, accountability, and repeatable journeys compound faster than one-off campaigns.

Insight 03

Education is replacing interruption.

So what: trust is earned before the sales call. Why: high-intent buyers research first, then choose the brand that teaches most clearly.

Cross-Industry Perspective

The executive takeaway

Borrow the operating habits of subscription, hospitality, SaaS, and healthcare: tighter onboarding, clearer journeys, recurring value, and more personalized follow-through.

That is where separation forms—not in louder marketing, but in the customer experience competitors cannot copy from the outside.

Executive Briefing

The shifts that matter now.

Demand is there. The question is whether your growth system matches how the market now decides, stays, and trusts.

Insight 01

Performance is the new promise.

So what: lead with outcomes customers can feel and measure. Why: buyers are comparing proof, progress, and identity before they compare offers.

Insight 02

Retention now creates the valuation.

So what: retention is now a growth strategy. Why: community, accountability, and repeatable journeys compound faster than one-off campaigns.

Insight 03

Education is replacing interruption.

So what: trust is earned before the sales call. Why: high-intent buyers research first, then choose the brand that teaches most clearly.

Cross-Industry Perspective

The executive takeaway

Borrow the operating habits of subscription, hospitality, SaaS, and healthcare: tighter onboarding, clearer journeys, recurring value, and more personalized follow-through.

That is where separation forms—not in louder marketing, but in the customer experience competitors cannot copy from the outside.

Five-minute lens

In the next five minutes, borrow 26 years of marketing leadership before you make the next growth decision.

// DOES THIS SOUND FAMILIAR?

Growth gets harder before it gets bigger.

Many founder-led companies don’t have a marketing problem; they have growing operational complexity. If several of these feel familiar, you’re exactly who we built OutSwarm for.

Growth has become harder to predict.

What used to work consistently
doesn’t anymore.

You have agencies, freelancers, and tools.

No one owns the entire marketing system.

Every important marketing decision

Still ends up on your desk.

Everyone is busy.

You’re just not sure the work is adding up to meaningful growth.

You’ve invested in marketing before.

The business still depends on you to connect the dots.

You know marketing could perform better.

You’re just not convinced another agency is the answer.

If several of these sound familiar, you’re not alone. The next section explains why this happens to so many growing companies.

// HOW WE WORK

HOW WE WORK

We strengthen teams. We don’t replace them.

More than 80% of our client engagements begin with an internal marketing team, trusted agency partners, or both already in place. OutSwarm isn’t brought in to replace people or compete for ownership. We’re brought in to connect strategy, priorities, and execution across the entire growth system.

80%

of our engagements already include internal marketing teams, agency partners, or both.

The best companies rarely need another agency. They need someone accountable for making every part of the growth system work together.

Founder

OutSwarm

connective operating layer

Marketing

Sales

Customer Experience

Technology

Agency Partners

Specialists

Every team remains in place. OutSwarm becomes the connective operating layer.

Built to Strengthen

We amplify the people already on your team.

Connected Execution

Strategy, specialists, and priorities stay aligned.

Shared Success

Internal teams, agency partners, and leadership win together.

Clear Accountability

One accountable owner keeps critical initiatives moving.

Christopher Lemos

Experience spans organizations representing 19% of the Fortune 100, 8% of the Fortune 500, and founder-led companies across multiple industries.

The person leading your growth matters.

OutSwarm is led by Christopher Lemos, whose career has been built across agency leadership, customer experience, solutions engineering, and growth strategy. That breadth creates the pattern recognition to see growth constraints others miss, and the experience to know which opportunities are actually worth pursuing.

26+ Years

Experience teaches you what actually moves the needle.

Enterprise Rigor.

The discipline of enterprise, adapted for growing businesses.

Senior Specialists.

Every engagement is led by experienced operators. No junior account teams. No handoffs.

Built for Growth.

Strategy, customer experience, technology, and execution working together—not in silos.

Most Fractional CMOs have marketing experience.
Few have spent decades connecting strategy, execution,
customer experience, technology, and growth.

Most Fractional CMOs
have marketing experience. Few have spent decades connecting strategy, execution, customer experience, technology,
and growth.

// Leadership + specialist network

Leadership + specialist network

Executive leadership. Specialized expertise.

OutSwarm engagements are strategically led by Christopher Lemos and supported by experienced specialists across every major marketing discipline. Rather than assigning a fixed team, we assemble the right experts for your business, ensuring every initiative benefits from deep functional expertise without the overhead of a traditional agency.

Growth Strategy

Senior growth strategists turn market signals into focused priorities, sequencing bets Christopher can lead with accountability.

Paid Media

Channel specialists manage acquisition architecture, testing, and budget discipline instead of relying on generalized media buying.

SEO & Content

Experienced search and editorial specialists build durable demand, content systems, and authority around the right opportunities.

Brand Strategy

Brand strategists clarify positioning, narrative, and decision logic so growth execution compounds around a sharper market point of view.

Creative & Design

Senior creative operators shape campaigns, assets, and design systems built for both brand trust and measurable response.

Web Experience & Development

Specialist designers and developers improve landing experiences, site systems, and conversion paths without bloated production layers.

CRM & Marketing Automation

Lifecycle specialists design segmentation, nurture, retention, and automation systems that connect acquisition to customer value.

Analytics & Measurement

Measurement experts establish reporting, attribution, and decision instrumentation so leadership sees what is actually moving.

Customer Experience

CX specialists identify moments that shape trust, retention, and expansion across the full customer journey.

AI & Marketing Systems

Systems specialists apply AI, workflows, and operating infrastructure where they accelerate execution without adding chaos.

Video & Content Production

Production specialists create video and content assets with the craft, pace, and channel fit required for executive-level campaigns.

Conversion Optimization

Optimization specialists test messages, flows, and offers so more of the demand you create turns into qualified revenue.

One strategic leader. The right specialists. One accountable partner.

Christopher stays accountable for the strategy while a curated network of senior experts strengthens the work exactly where it matters—without the complexity, overhead, or fragmentation of managing multiple agencies.

WHEN YOU’RE READY

The next step is a conversation.

If consistent growth feels harder to manage than it should, reach out. We’ll quickly identify whether the issue is strategy, specialist execution, or leadership structure, and what to do next.

Start the Conversation

No prep deck required — bring the messy reality.

// The OutSwarm operating model

The OutSwarm operating model

Most agencies build teams around payroll.

We build swarms around the opportunity.

We start with the business outcome, then assemble the exact senior specialists needed to solve it. No bloated overhead. No junior handoffs.

Business Objective

Senior Specialists

Assembled around the opportunity.

Business Outcomes

Growth Strategy

Brand

Performance Marketing

Lifecycle / CRM

Analytics & Insights

AI & Automation

Senior Experts

Experienced specialists lead every engagement.

Purpose-Built Swarms

Every team is assembled around your priorities—not our payroll.

Cross-Industry Thinking

We bring ideas from adjacent industries before competitors do.

Most firms ask:

“What services can we sell?”

We ask:

“What will move the business?”

// client proof

Trusted when growth needs sharper judgment.

Selected proof from businesses that needed more than marketing activity: clearer decisions, steadier execution, and leadership-level growth support.

Featured client voice

“One day they were improving landing page conversion rates, the next they were advising on team performance and growth initiatives. They became a trusted extension of our leadership team.”

Joe Tunney

President & CEO, American Design & Build

// Founder takeaway

OutSwarm gives leadership a sharper read on what’s slowing growth, then aligns strategy, specialists, and execution so that growth decisions no longer depend on guesswork.

Decision-ready guidance

“Chris brought executive-level marketing leadership, drove key initiatives, and made me a stronger CEO.”

Elizabeth Wheeler · CEO · Launch Physical Therapy

“Chris told us what we needed to hear, brought fresh insights to every meeting, and made us feel like his only client.”

Anthony Lee · CEO · Zap Mortgage

Compact case highlight

American Sentry Solar

Worked alongside leadership to support residential solar growth through homeowner education, lead generation, content strategy, creative production, sales enablement, marketing leadership, talent evaluation, community initiatives, and market expansion efforts.

· Homeowner Education & Customer Acquisition · Video, Photography & Content Systems

// BUYER’S GUIDE

Flexible ways to work together. One goal: sustainable growth.

Whether you need strategic guidance, experienced execution, or an embedded growth partner, we’ll meet you where you are, integrate with your team, and focus on the initiatives that create the greatest business impact. Every engagement is led by senior experts with decades of experience—not junior account managers or outsourced generalists.

Decide

Strategic Advisory

Get experienced growth leadership before making expensive decisions. The right priorities create disproportionate results. We help you evaluate opportunities, pressure-test strategy, align leadership, and focus investment where it will create the greatest business impact.

Ideal for

Growth planning
Leadership alignment
Go-to-market strategy
Prioritization

Decide

Strategic Advisory

Ideal for

Growth planning
Leadership alignment
Go-to-market strategy
Prioritization

Execute

Growth Execution

Move faster with senior specialists already proven in the field. We assemble experienced operators around your priorities so high-impact initiatives move forward quickly and efficiently—without the friction of managing multiple agencies.

Ideal for

Websites & digital experiences
Paid media & SEO
Creative & content
Analytics & automation
Campaign execution

Execute

Growth Execution

Ideal for

Websites & digital experiences
Paid media & SEO
Creative & content
Analytics & automation
Campaign execution

Embed

Embedded Partnership

Gain an experienced growth leader without building an executive marketing department. We become an extension of your leadership team—setting priorities, coordinating specialists, measuring results, and continuously identifying the highest-value opportunities to accelerate growth.

Ideal for

Ongoing strategic leadership
Cross-functional alignment
Marketing team oversight
Sustainable long-term growth

Embed

Embedded Partnership

Ideal for

Ongoing strategic leadership
Cross-functional alignment
Marketing team oversight
Sustainable long-term growth

// WHAT HAPPENS NEXT

The first conversation is a diagnostic, not a sales pitch.

Our goal isn’t to convince you to hire us. It’s to determine whether OutSwarm is actually the right solution for your business. If we’re not, we’ll tell you.

Tell us about your business

Complete a short request form so we understand your business, current challenges, and goals before we meet.

We’ll review everything personally

Christopher personally reviews every request. If it doesn’t appear to be a good fit, we’ll tell you before scheduling a call.

Your 30-minute Diagnostic Call

No sales deck. No presentation. No pressure. We’ll discuss your business, identify where growth is getting stuck, and share our honest perspective.

Honest next steps

If OutSwarm can help, we’ll explain how. If another approach would serve you better, we’ll tell you that instead.

// BEFORE WE TALK

A few questions you might be wondering.

Everything starts with a conversation. Here are a few questions we hear most often.

What is a Fractional CMO?

When is a Fractional CMO the right solution?

How is this different from an agency or consultant?

Can you work with our existing team and agencies?

Will we work directly with Christopher?

Tell Us About Your Business

Share a few details about your goals or challenges. Every inquiry is reviewed personally, and we’ll typically respond within one business day.

Prefer to talk sooner?

Book a complimentary 15-minute introductory conversation.

Book a Consultation

Executive-Level Perspective

Work directly with experienced growth leaders—not junior account managers.

No Sales Pressure

Our first conversation is focused on understanding your business, goals, and challenges—not delivering a sales pitch.

Flexible Engagement

Whether you need strategic guidance, project execution, or an embedded partner, we’ll help determine the right fit together.

Your marketing isn’t broken. It’s fragmented.

Your marketing isn’t broken. It’s fragmented.

Your marketing isn’t broken. It’s fragmented.

We didn’t send ordinary honey.

We didn’t send ordinary honey.

We didn’t send ordinary honey.

The shifts that matter now.

Performance is the new promise.

Retention now creates the valuation.

Education is replacing interruption.

The executive takeaway

The shifts that matter now.

Performance is the new promise.

Retention now creates the valuation.

Education is replacing interruption.

The executive takeaway

The shifts that matter now.

Performance is the new promise.

Retention now creates the valuation.

Education is replacing interruption.

The executive takeaway

Growth gets harder before it gets bigger.

Growth gets harder before it gets bigger.

Growth gets harder before it gets bigger.

Growth has become harder to predict.

Growth has become harder to predict.

You have agencies, freelancers, and tools.

You have agencies, freelancers, and tools.

Every important marketing decision

Every important marketing decision

Everyone is busy.

Everyone is busy.

You’ve invested in marketing before.

You’ve invested in marketing before.

You know marketing could perform better.

You know marketing could perform better.

Christopher Lemos

The person leading your growth matters.

Executive leadership. Specialized expertise.

Executive leadership. Specialized expertise.

Executive leadership. Specialized expertise.

Growth Strategy

Growth Strategy

Paid Media

Paid Media

SEO & Content

SEO & Content

Brand Strategy

Brand Strategy

Creative & Design

Creative & Design

Web Experience & Development

Web Experience & Development

CRM & Marketing Automation

CRM & Marketing Automation

Analytics & Measurement

Analytics & Measurement

Customer Experience

Customer Experience

AI & Marketing Systems

AI & Marketing Systems

Video & Content Production

Video & Content Production

Conversion Optimization

Conversion Optimization

One strategic leader. The right specialists. One accountable partner.

One strategic leader. The right specialists. One accountable partner.

The next step is a conversation.

The next step is a conversation.

The next step is a conversation.

Most agencies build teams around payroll.

Most agencies build teams around payroll.

Most agencies build teams around payroll.

We build swarms around the opportunity.

We build swarms around the opportunity.

Senior Experts

Purpose-Built Swarms

Cross-Industry Thinking

Trusted when growth needs sharper judgment.

Trusted when growth needs sharper judgment.

Your marketing
isn’t broken.
It’s fragmented.

Your marketing
isn’t broken.
It’s fragmented.

Your marketing
isn’t broken.
It’s fragmented.