// STRATEGY. EXECUTION. ACCOUNTABILITY. FINALLY ALIGNED

// STRATEGY. EXECUTION.
ACCOUNTABILITY. FINALLY ALIGNED

Elite Coaching Deserves
Equally Disciplined Marketing

Elite Coaching Deserves Equally Disciplined Marketing

Elite Coaching Deserves Equally Disciplined Marketing

Healthy Baller has built trust through exceptional coaching. As you grow, the challenge shifts from attracting individual clients to building a marketing system that scales without losing what makes the brand special.

// THE NEXT STAGE OF GROWTH

Growth doesn’t become harder because of marketing. It becomes harder because everything has to grow together.

Growth doesn’t become harder because of marketing. It becomes harder because everything has to grow together.

Growth doesn’t become harder because of marketing. It becomes harder because everything has to grow together.

As organizations expand, success depends on more than attracting new members. Brand, locations, marketing, partnerships, customer experience, technology, and leadership all need to move in the same direction. That’s where we help.

As organizations expand, success depends on more than attracting new members. Brand, locations, marketing, partnerships, customer experience, technology, and leadership all need to move in the same direction. That’s where we help.

Strategic Direction

As opportunities multiply, deciding what deserves focus becomes just as important as executing well. We help leadership prioritize what will create the greatest long-term impact.

Connected Execution

Marketing shouldn’t operate in isolation. We help align leadership, marketing, operations, technology, partnerships, and customer experience so every initiative supports the same business objectives.

Built for What’s Next

Whether you’re opening new locations, launching new programs, strengthening your brand, or improving acquisition, every engagement is designed around where the business is headed, not just where it is today.

// BEYOND THE PLAYBOOK

The best ideas in sports don’t always come from sports.

The organizations that stand out aren’t just watching their competitors. They’re borrowing the best ideas from everywhere else. We help sports and performance brands do exactly that.

The organizations that stand out aren’t just watching their competitors. They’re borrowing the best ideas from everywhere else. We help sports and performance brands do exactly that.

CLICK HERE TO EXPLORE CASE STUDIES

SWIPE TO EXPLORE CASE STUDIES

RITZ-CARLTON RESIDENCES

A fitness and performance client wanted to move upmarket. We identified, pitched, and launched a year-long concierge fitness partnership with The Ritz-Carlton Residences, creating a premium wellness experience that elevated their brand and introduced them to an entirely new audience.

PAT THE ROC BASKETBALL

Pat The Roc was an established basketball

training facility when they came to us for

a brand update. We were given the task

of visually translating the energy of their

facility into a look and feel that matched

that intensity and passion.

THE SOCIETY BRAND CAMPAIGN

The Society needed a brand update in order to visually take them into the next level and compete with others in their space. Our task was give their current brand a full overhaul by redesigning it's entire brand look, from digital assets to brand messaging and pitch decks giving it the upscale elite sports agency feel that they needed.

STRIVERS AT THE ST. JAMES

The primary goal was to design a comprehensive brand architecture for The St. James, a state of the art sports and fitness facility in Springfield, VA. We needed to create a brand structure that would maintain consistency throughout the facility and all of its sub brands including Vim & Victor Restaurant, Strivers Apparel, and SAA Kids Play Area.

CORPORATE WELLNESS

A performance coaching client wanted to expand beyond individual athletes into corporate wellness. We developed the program from the ground up, built targeted offerings for specific organizations, and created the marketing needed to launch and grow it.

YOUTH SPORTS CAMPAIGNS

A sports performance client wanted to become a trusted training partner for private schools. We developed the program, created the supporting content, and built a targeted outreach strategy that opened doors to athletic directors and school leadership.

RITZ-CARLTON RESIDENCES

A fitness and performance client wanted to move upmarket. We identified, pitched, and launched a year-long concierge fitness partnership with The Ritz-Carlton Residences, creating a premium wellness experience that elevated their brand and introduced them to an entirely new audience.

PAT THE ROC BASKETBALL

Pat The Roc was an established basketball

training facility when they came to us for

a brand update. We were given the task

of visually translating the energy of their

facility into a look and feel that matched

that intensity and passion.

THE SOCIETY BRAND CAMPAIGN

The Society needed a brand update in order to visually take them into the next level and compete with others in their space. Our task was give their current brand a full overhaul by redesigning it's entire brand look, from digital assets to brand messaging and pitch decks giving it the upscale elite sports agency feel that they needed.

STRIVERS AT THE ST. JAMES

The primary goal was to design a comprehensive brand architecture for The St. James, a state of the art sports and fitness facility in Springfield, VA. We needed to create a brand structure that would maintain consistency throughout the facility and all of its sub brands including Vim & Victor Restaurant, Strivers Apparel, and SAA Kids Play Area.

CORPORATE WELLNESS

A performance coaching client wanted to expand beyond individual athletes into corporate wellness. We developed the program from the ground up, built targeted offerings for specific organizations, and created the marketing needed to launch and grow it.

YOUTH SPORTS CAMPAIGNS

A sports performance client wanted to become a trusted training partner for private schools. We developed the program, created the supporting content, and built a targeted outreach strategy that opened doors to athletic directors and school leadership.

// SCALING PERFORMANCE BRANDS

Growth creates new opportunities. It also creates new complexity.

Growth creates new opportunities. It also creates new complexity.

Growth creates new opportunities. It also creates new complexity.

As performance organizations expand, success depends less on creating more marketing and more on keeping strategy, locations, teams, and execution aligned. These are the challenges we most often see as ambitious organizations grow.

As performance organizations expand, success depends less on creating more marketing and more on keeping strategy, locations, teams, and execution aligned. These are the challenges we most often see as ambitious organizations grow.

Every new location is a launch.

Every new location is a launch.

Opening another facility isn’t just opening the doors. It requires local awareness, pre-sale momentum, community partnerships, digital assets, and a coordinated launch strategy.

Every market behaves differently.

Every market behaves differently.

What drives memberships in one community won’t necessarily work in another. Local messaging, partnerships, search visibility, and acquisition strategies need to adapt without diluting the brand.

Consistency gets harder.

Consistency gets harder.

As teams grow, every coach, location, campaign, and social channel should feel like the same organization while still serving its local community authentically.

Marketing becomes an operating system.

Marketing becomes an operating system.

Growth eventually depends less on creating more campaigns and more on aligning marketing, operations, technology, partnerships, and leadership around shared priorities.

Great ideas compete for attention.

Great ideas compete for attention.

New programs. Community events. Partnerships. New locations. Recruiting. Retention. Deciding what deserves focus becomes just as important as executing well.

Success has to be measurable.

Success has to be measurable.

As organizations expand, understanding what’s driving memberships, retention, referrals, and lifetime value at each location becomes essential for making smarter growth decisions.

The challenge isn’t opening another location. It’s building a system that makes the fifth location easier than the second.

// HOW WE WORK

We strengthen teams. We don’t replace them.

We strengthen teams. We don’t replace them.

We strengthen teams. We don’t replace them.

Whether you already have marketing leaders, coaches, agency partners, or trusted specialists, we work alongside them—not around them. We bring fresh perspective, connect strategy with execution, and help great teams become even more effective.

Whether you already have marketing leaders, coaches, agency partners, or trusted specialists, we work alongside them—not around them. We bring fresh perspective, connect strategy with execution, and help great teams become even more effective.

Whether you already have marketing leaders, coaches, agency partners, or trusted specialists, we work alongside them—not around them. We bring fresh perspective, connect strategy with execution, and help great teams become even more effective.

80%

80%

of our engagements already include internal marketing teams, agency partners, or both.

of our engagements already include internal marketing teams, agency partners, or both.

The strongest organizations rarely need another agency. They need someone to connect the right people, priorities, and execution.

The strongest organizations rarely need another agency. They need someone to connect the right people, priorities, and execution.

Founder

OutSwarm

OutSwarm

connective operating layer

Marketing

Sales

Customer Experience

Technology

Agency Partners

Specialists

Your team stays in the driver’s seat. We help everyone move in the same direction.

Fresh Perspective

We don’t arrive with predetermined answers. We bring proven ideas from adjacent industries, combine them with your team’s expertise, and build solutions that fit your business, not someone else’s playbook.

// YOUR STRATEGIC PARTNER

You’ll work directly with the person responsible for your growth.

You’ll work directly with the person responsible for your growth.

I’m Christopher Lemos, founder of OutSwarm. For more than 26 years, I’ve helped organizations identify the real constraints limiting growth by connecting strategy, customer experience, technology, creative, and execution. When specialized expertise is needed, I bring together senior operators I’ve trusted for years, not junior account teams learning on your time.

26+ Years

Helping organizations grow.

250+ Brands

From founder-led businesses to enterprise organizations.

Senior Specialists

Experienced operators assembled when needed.

WHEN YOU’RE READY

The next step is a conversation.

The next step is a conversation.

The next step is a conversation.

If consistent growth feels harder to manage than it should, reach out. We’ll quickly identify whether the issue is strategy, specialist execution, or leadership structure, and what to do next.

If consistent growth feels harder to manage than it should, reach out. We’ll quickly identify whether the issue is strategy, specialist execution, or leadership structure, and what to do next.

No prep deck required — bring the messy reality.

No prep deck required — bring the messy reality.

// BUYER’S GUIDE

Flexible ways to work together. One goal: sustainable growth.

Whether you need strategic guidance, experienced execution, or an embedded growth partner, we’ll meet you where you are, integrate with your team, and focus on the initiatives that create the greatest business impact. Every engagement is led by senior experts with decades of experience—not junior account managers or outsourced generalists.

01

Decide

Strategic Advisory

Get experienced growth leadership before making expensive decisions. The right priorities create disproportionate results. We help you evaluate opportunities, pressure-test strategy, align leadership, and focus investment where it will create the greatest business impact.

Ideal for

  • Growth planning

  • Leadership alignment

  • Go-to-market strategy

  • Prioritization

01

Decide

Strategic Advisory

Get experienced growth leadership before making expensive decisions. The right priorities create disproportionate results. We help you evaluate opportunities, pressure-test strategy, align leadership, and focus investment where it will create the greatest business impact.

Ideal for

  • Growth planning

  • Leadership alignment

  • Go-to-market strategy

  • Prioritization

02

Execute

Growth Execution

Move faster with senior specialists already proven in the field. We assemble experienced operators around your priorities so high-impact initiatives move forward quickly and efficiently—without the friction of managing multiple agencies.

Ideal for

  • Websites & digital experiences

  • Paid media & SEO

  • Creative & content

  • Analytics & automation

  • Campaign execution

02

Execute

Growth Execution

Move faster with senior specialists already proven in the field. We assemble experienced operators around your priorities so high-impact initiatives move forward quickly and efficiently—without the friction of managing multiple agencies.

Ideal for

  • Websites & digital experiences

  • Paid media & SEO

  • Creative & content

  • Analytics & automation

  • Campaign execution

03

Embed

Embedded Partnership

Gain an experienced growth leader without building an executive marketing department. We become an extension of your leadership team—setting priorities, coordinating specialists, measuring results, and continuously identifying the highest-value opportunities to accelerate growth.

Ideal for

  • Ongoing strategic leadership

  • Cross-functional alignment

  • Marketing team oversight

  • Sustainable long-term growth

03

Embed

Embedded Partnership

Gain an experienced growth leader without building an executive marketing department. We become an extension of your leadership team—setting priorities, coordinating specialists, measuring results, and continuously identifying the highest-value opportunities to accelerate growth.

Ideal for

  • Ongoing strategic leadership

  • Cross-functional alignment

  • Marketing team oversight

  • Sustainable long-term growth

// WHAT HAPPENS NEXT

// WHAT HAPPENS NEXT

The first conversation isn’t a sales pitch. It’s a conversation.

The first conversation isn’t a sales pitch. It’s a conversation.

The first conversation isn’t a sales pitch. It’s a conversation.

Our goal is simple: understand your business, learn where you’re headed, and determine whether OutSwarm could be a valuable resource. If we’re not the right fit, we’ll tell you.

Our goal is simple: understand your business, learn where you’re headed, and determine whether OutSwarm could be a valuable resource. If we’re not the right fit, we’ll tell you.

1

Tell us about your business

Complete a short form so we understand your business, current priorities, and why you reached out.

2

Intro conversation

A relaxed 15–30 minute conversation. No presentation. No deck. No pressure. We’ll ask questions, share a few observations, and get to know each other.

3

Honest next steps

If OutSwarm can help, we’ll explain how. If another approach would serve you better, we’ll tell you that instead.

// BEFORE WE TALK

A few questions founders usually ask.

A few questions founders usually ask.

A few questions founders usually ask.

Every conversation starts with understanding your business. Here are a few questions we hear most often.

Every conversation starts with understanding your business. Here are a few questions we hear most often.

Every conversation starts with understanding your business. Here are a few questions we hear most often.

Is our first conversation a sales call?

We already have a marketing team or agency. Is that a problem?

Will I work directly with Christopher?

What happens after our first conversation?

How quickly can we get started?

Let's start with a conversation.

No presentation. No sales pitch. Just a 15–30 minute conversation to better understand your business, where you’re headed, and whether OutSwarm might be a helpful resource as your needs evolve.

We’ll only use your information to respond to your inquiry.

Prefer to talk sooner?

Book a complimentary 15-minute introductory conversation.

Executive-Level Perspective

Work directly with experienced growth leaders—not junior account managers.

No Sales Pressure

Our first conversation is focused on understanding your business, goals, and challenges—not delivering a sales pitch.

Flexible Engagement

Whether you need strategic guidance, project execution, or an embedded partner, we’ll help determine the right fit together.