// FRACTIONAL CMO SERVICES
No pressure. If a Fractional CMO isn’t the right solution, we’ll tell you.
WHAT YOU’LL LEAVE WITH
Primary Constraint
Clarity on the business constraint limiting growth—not just the loudest marketing symptom.
Right Solution
An honest view of whether a Fractional CMO is the right fit for this stage.
90-Day Priorities
The highest-priority opportunities to address first, with focus before activity.
Honest Recommendation
Direct guidance, including when another solution—or no engagement—is the better choice.
// SIGNS YOU NEED A FRACTIONAL CMO
You remain the final owner of priorities, agency direction, and hard trade-offs.
Each partner is active, but no one is accountable for the complete growth system.
Good ideas exist, but priorities, owners, and momentum break down after the meeting.
The work is happening, but leadership cannot clearly see what is working or what to change.
Internal teams, agencies, and specialists are working—but without one accountable marketing leader.
You need senior judgment and ownership before you need another executive payroll line.
These are leadership gaps, not just marketing problems. A Fractional CMO can bring the ownership and operating rhythm to resolve them.
Founder
connective operating layer
Marketing
Sales
Customer Experience
Technology
Agency Partners
Specialists
Your team, agencies, and specialists remain in place. OutSwarm supplies the leadership rhythm that keeps decisions and execution aligned.
Strengthen Existing Teams
Build on the people and partners who already know the business.
Coordinate Agencies
Give every external partner one set of priorities and an accountable owner.
Keep Strategy Moving
Turn leadership decisions into committed owners, deadlines, and measurable follow-through.
Clear Accountability
One accountable owner keeps critical initiatives moving.
// YOUR STRATEGIC PARTNER
You’ll work directly with the person responsible for your growth.
I’m Christopher Lemos, founder of OutSwarm. For more than 26 years, I’ve helped organizations identify the real constraints limiting growth by connecting strategy, customer experience, technology, creative, and execution. When specialized expertise is needed, I bring together senior operators I’ve trusted for years, not junior account teams learning on your time.
26+ Years
Helping organizations grow.
250+ Brands
From founder-led businesses to enterprise organizations.
Senior Specialists
Experienced operators assembled when needed.
Clarify the highest-value decisions, sequencing, and accountability.
Bring the right channel and market expertise to the priorities already set.
Strengthen the moments that shape demand, trust, conversion, and retention.
Use data, automation, and operating systems to make better decisions faster.
WHEN YOU’RE READY
// client proof
Featured client voice
Joe Tunney
President & CEO, American Design & Build
Founder takeaway
OutSwarm gives leadership a sharper read on what’s slowing growth, then aligns strategy, specialists, and execution so that growth decisions no longer depend on guesswork.
Decision-ready guidance
“Chris brought executive-level marketing leadership, drove key initiatives, and made me a stronger CEO.”
Elizabeth Wheeler · CEO · Launch Physical Therapy
“Chris told us what we needed to hear, brought fresh insights to every meeting, and made us feel like his only client.”
Anthony Lee · CEO · Zap Mortgage
Compact case highlight
· Homeowner Education & Customer Acquisition · Video, Photography & Content Systems
WHY OUTSWARM
One accountable executive. A connected growth system.
Leadership stays connected to strategy, specialists, agencies, and execution.
OutSwarm solves the business constraint first, then brings in senior capability only where it improves the decision or the outcome.
Business Objective
Senior Specialists
Assembled around the opportunity.
Business Outcomes
Growth Strategy
Brand
Performance Marketing
Lifecycle / CRM
Analytics & Insights
AI & Automation
One accountable executive leader
Christopher owns the leadership decisions and keeps the work moving.
Strategy connected to execution
Priorities become owners, operating rhythm, and measurable progress.
Existing teams get stronger
Internal talent and agencies stay in place—with better alignment and direction.
Most firms ask:
Senior specialists only when needed
We ask:
The team expands around the real opportunity, never a standing service menu.
// BUYER’S GUIDE
Flexible ways to work together. One primary path for Fractional CMO leadership.
Choose the level of support that fits the decision in front of you. For companies that need ongoing senior marketing ownership, the Embedded Fractional CMO Partnership is the primary engagement.
1
Tell us about your business
Complete a short request form so we understand your business, current challenges, and goals before we meet.
2
We’ll review everything personally
Christopher personally reviews every request. If it doesn’t appear to be a good fit, we’ll tell you before scheduling a call.
3
Executive Diagnostic Conversation
No sales deck. No presentation. We’ll discuss the constraint, the decisions in front of you, and the priorities that matter over the next 90 days.
4
Clear recommendation
You’ll leave knowing whether a Fractional CMO is the right solution—and what the most sensible next step is, whether or not it includes OutSwarm.
What is a Fractional CMO?
When is a Fractional CMO the right solution?
How is this different from an agency or consultant?
Can you work with our existing team and agencies?
Will we work directly with Christopher?
Tell Us About Your Business
Share a few details about your goals or challenges. Every inquiry is reviewed personally, and we’ll typically respond within one business day.
Prefer to talk sooner?
Book a complimentary 15-minute introductory conversation.
Executive-Level Perspective
Work directly with experienced growth leaders—not junior account managers.
No Sales Pressure
Our first conversation is focused on understanding your business, goals, and challenges—not delivering a sales pitch.
Flexible Engagement
Whether you need strategic guidance, project execution, or an embedded partner, we’ll help determine the right fit together.